I understand that online ads have a very limited reach - nobody in their right mind ever clicks on them to look at anything. Who wants to waste their time with that? Not me. Unless I'm shopping. Which I don't do much anymore.
Now when I go online, I'm not going to Amazon and buying books - I'm going to Hulu. Or CBS, or Fox, or any other network that posts online episodes of my favorite shows. Bravo? Forget it. All they ever have are 2 minute clips of Top Chef and other shows that do absolutely nothing to entice me to tune in on a certain day at a certain time in a certain location where my tv happens to be, to spend 20 minutes out of my hour long show watching crappy ads. Get your episodes online, and I'll watch them. On my laptop. Whenever, wherever I am.
Hulu's new thing is giving you options for your forced advertising. You can either watch the 40 minute episode with about five 30-second commercial breaks, usually the same commercial five times, or you can opt to watch a 2+ minute movie trailer first. I go for the movie trailer every time. Why? First of all, commercial breaks of any kind suck. Second of all, I love movie trailers. I remember going to the Neptune theater in Seattle with my mom to watch a 3 hour showing of movie previews. Another time it was a 5 hour showing. Awesome! Movie trailers are the only thing that get me out of the house and to the movie theatre to pay way to much money to watch it on a really big screen with really really loud sound. So with Hulu's movie trailer option - I'm not only happier in my online viewing, I'm also easily convinced to go spend money elsewhere. Keep it up, Hulu, and please - work on getting more stuff and getting it sooner. You're my favorite content site, hands down.
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